Blue Nile Vs. the World

Jeweler's around the world are rejoicing because Blue Nile's growth appears to have reached a plateau at least according to Jewelry Network an online industry newsletter. Blue Nile sales during 4Q 08 decreased 26.8% while brick and mortar stores only decreased 16.2%. I guess if I owned a store this would appear to be good news but I think this is a grim forecast for anyone in the industry. My feeling is that I want everyone to do well. What an awful perspective to think that your success depends on someone else's failure. Moving forward I would like to see everyone in the jewelry industry prosper...there's room for all of us!

Image is a reclaimed mink ring by Gayle Friedman.

Etsy Tips

I am a relative newcomer to Etsy, but I have recently found 2 tools that I love. Etsy offers Google Analytics on their site. The tool is found on the "your Etsy shop" page along the left hand column and is titled "web analytics". The instructions were relatively simple and easy to follow. This tool allows you to track visitors, source of visitors, number of visits, number of page views etc. Since I installed this tool I have found that I have about 1500 visitors to my Etsy shop per week. I never expected that number! The second tool comes from Etsyhacks.com. You can go to Firefox and add on the greasemonkey software on to your Firefox browser. Then when you want to relist an item or list a similar items go to the item's product page and you will see an icon directly under "report this item" that is called "copy this item". Click on the icon and voila your listing is copied. You need only add the image. Wow what a timesaver!


"Bells of the Ball" a Lampwork Pendant by Eloise Cotton